About us

How on Earth is a strategic and sustainability consultancy that helps organisations respond to changes in climate, resources and society.

We unlock sustainable change by exploring compelling insight; facilitating collaborative thinking; shaping human strategies; and creating sustainable impact.

Our scope

Our sustainability and behaviour change expertise is complemented and enhanced by the skills and experience of the other pillars of the Corporate Culture Group.

Our journey

As part of the Corporate Culture Group we were founded in 1986 in Liverpool, as a new kind of strategic communications agency: one that helped businesses deliver for their employees, communities and wider society, as well as to their shareholders.

These founding principles still guide the ways we work today, at the forefront of sustainability communications and behaviour change campaigning. And we still love it in Liverpool, as well as in London and Edinburgh too.

Our people

We’re a hugely experienced team of strategists, designers, writers, technologists, educators and programme managers – passionately creative and extremely nice bunch, which matters when you’re working together on the important stuff…

Tim Parr

Client Services Director

Tim Parr

Client Services Director

Tim is often to be found sketching a diagram or process that helps companies and organisations bring their strategy to life. He started out as a graphic designer, and this grounding in simplification, interpretation and visualisation has underpinned everything he has done since. With more than 25 years' experience delivering creative campaigns and corporate and strategic communications, Tim is enthusiastic about the role that imaginative programmes can play for businesses and organisations undergoing transformation.

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Chris Nelson

Associate Creative Director

Chris Nelson

Associate Creative Director

Chris is a concept-driven, multi-disciplinary creative with over twenty years experience in the design industry. Working across different formats and disciplines, he has a proven track record of producing highly conceptual, original and creative solutions to client communication problems and his expertise and ideas have helped countless clients across multiple sectors, better interact with their audiences to tell their stories in more effective ways.

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Aakanksha Ramkumar

Aakanksha Ramkumar

Behavioural Designer

Aakanksha Ramkumar

Behavioural Designer

Aakanksha joins the Choiceology team as a Behavioural Designer, while also supporting the wider business with insights on environmental behaviours and diversity & inclusion strategies. She previously worked at a behaviour change tech start-up, helping them improve their employee wellbeing product and user engagement rates. Aakanksha also has MScs in both Applied Behaviour Analysis and Behavioural Science for Management.

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Alan Mockler

Senior Copywriter

Alan Mockler

Senior Copywriter

Throughout more than a decade of strategic and creative copywriting, Alan’s always at his happiest when leveraging language, wrangling words, and tweaking tone to convince people to embrace new thinking. Whether he’s creating a single strapline, an inspiring narrative, or a full messaging framework, his approach is built on understanding the audience and simplifying the complex, until he finds the perfect mix of words and concept to drive the desired transformation.

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Amy Burgess

Client Manager

Amy Burgess

Client Manager

Amy is a talented client and project manager, with a keen interest in overseeing the detailed inception, development and output of creative campaign deliverables. Highlights include her work with Greater Manchester Waste Authority on the regional roll-out of its successful ‘Right stuff, right bin’ campaign, with Severn Trent Water to encourage customers to ‘Keep Drains Clean’, and on FCC Environment’s hugely impactful internal health and safety campaign ‘Report It Every Time’.

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Andrew Drummond

Andrew Drummond

Copywriter/Videographer

Andrew Drummond

Copywriter/Videographer

Andrew is a multi-award-winning filmmaker, and an aspiring author. He’s worked on a range of feature films that have received such accolades as ‘Best Romance’ at the London Film Awards, and ‘Award of Excellence’ at The IndieFEST Film Awards. Using his background in film and his passion for wordplay, Andrew is now focusing his communication talents on copywriting and videography for Corporate Culture.

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Andrew Hewitt

Managing Director

Andrew Hewitt

Managing Director

Andrew has 30 years' experience of devising and delivering major change programmes across the private and public sectors. He uses that knowledge to help shape clients' more complex engagement programmes, for example developing brand propositions for Diabetes UK, FCC Environment and WRAP, and employee engagement strategies for ASDA and Unilever. Before joining Corporate Culture, Andrew held senior marketing and communication roles with North West Water and United Utilities, where his work won multiple national awards.

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Ann Fillis

Company Secretary/Director

Ann Fillis

Company Secretary/Director

Ann drives the organisational side of the business, working across human resources, accounts, corporate governance and the working environment. She provides direct support to the creative and client teams, which enables them to better focus on delivering successful results for our clients. Over her 35-year career, Ann has consistently helped to create workplaces that ensure employees can do their best work and enjoy the journey.

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Belinda Miller

Insight Director

Belinda Miller

Insight Director

Belinda is fascinated by new thinking and loves challenging conventional wisdom to spark new solutions to complex problems. Energetic, direct and a stickler for detail, she’s happiest at the intersection of insight and ideas, creating evidence-based strategies to help people and organisations achieve their fullest potential. Belinda learned her craft during a decade working for global advertising agencies, and has spent the last 15 years helping to change behaviours for good.

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Benjamin Buckby

Benjamin Buckby

Head of Behavioural Sciences

Benjamin Buckby

Head of Behavioural Sciences

Benjamin is passionate about applying the latest behavioural science and insight to change behaviours for the common good. With a curious mind, entrepreneurial spirit and grit to do things better, he always looks to challenge conventional thinking, and provide new perspectives and behavioural-led solutions. He has rich experience in behavioural insight, intervention design and consulting across a wide range of sectors, as well as delivering training for clients, such as DVLA, BT and ITV. Benjamin is also a winner of a Silver award at the world’s first ‘Nudge’ behaviour change awards.

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Dave Matthews

IT Manager

Dave Matthews

IT Manager

Dave’s passionate about organising our wealth of information into an easily understandable, highly navigable, creative hierarchy. This pursuit aligns perfectly with his general fascination with technology and its essential role in modern living. And combined with his skills and experience in graphic design and print, this focus enables Dave to perform a unique role within the business – providing creative design solutions for our clients while maintaining a secure and robust digital infrastructure.

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Denise Thomas

Administrator

Denise Thomas

Administrator

Denise has been at the heart of our close-knit admin department for more than 20 years, responsible for procurement, accounts support, document preparation and telephone reception amongst many other services. She’s an integral part of our talented team, and takes great satisfaction from supporting our work for clients. She also ensures we practise what we preach across a range of issues, like recycling, avoiding food waste, and being safety-conscious around the business.

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Elaine Smith

Business Development

Elaine Smith

Business Development

Elaine is a talented business development professional with a wealth of marketing and communications experience. She focuses on client liaison to help generate new business and also manages all of the many external conferences and events that we host for our clients. Her business development work builds on her previous project management role, where she supported a range of our clients including Anglian Water, Liverpool Primary Care Trust and Energy Saving Trust.

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Ian Barrow

Head of Culture & Engagement

Ian Barrow

Head of Culture & Engagement

Ian brings with him over 25 years’ experience working in culture, employee engagement and employee experience research and consultancy in senior director roles, with Harris Interactive, Korn Ferry, Engage and Karian and Box. Over the last two decades he has worked with over 250 companies across several sectors, including with large global companies such as British Airways, Diageo, and Novartis, FirstGroup and Sephora to smaller family businesses and start-ups.

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Ian Birkett

Creative Director

Ian Birkett

Creative Director

Ian’s passion is turning what often seem to be incredibly complex problems into simple, bold and visually engaging solutions. In his 20 years as a graphic designer, he has worked with a huge range of clients, all of which presented unique challenges and required bespoke solutions. Ian’s approach to design is underpinned by the watchwords ‘cohesive not consistent’, where cohesive design embraces personality, flexibility and longevity, yet retains a strong, recognisable theme at its core.

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John Drummond

Chairman

John Drummond

Chairman

John is passionate about working creatively with organisations to shape solutions to complex and challenging issues around sustainable business and behaviour change. He’s worked strategically with organisations like ASDA, Anglian Water, BT, Unilever, EDF Energy, O2 and RBS to help each develop sustainable strategies that inspire and unite employees behind the organisation’s vision and purpose. John has also authored a series of cutting-edge behaviour change reports that help business harness behaviour techniques to drive transformational change.

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Kathryn Willoughby

Kathryn Willoughby

Consultant Director

Kathryn Willoughby

Consultant Director

Kathryn believes passionately in the essential role communication plays in building and strengthening relationships, unlocking people’s potential and helping them develop, collaborate and succeed. Which is why for the past 20 years she’s helped a wide range of organisations use communication as a tool to create environments where people can thrive, understand and choose to contribute fully to business and operational goals, and experience the incredible impact when they do.

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Nakita Haland

Senior Client Manager

Nakita Haland

Senior Client Manager

Nakita is responsible for taking clients’ projects from conception to delivery, acting as a key contact for client queries and communication at all stages of the project lifecycle. She has worked extensively with a number of our clients, managing the delivery of employee engagement and behaviour change campaigns for the likes of Compass Group, Sainsbury’s Bank, SEGRO and Water UK. Nakita also has extensive experience of managing digital marketing, e-commerce and web projects.

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Rae Blackmore

Senior Client Manager

Rae Blackmore

Senior Client Manager

Rae is responsible for the delivery and management of client projects from start to finish, providing a key contact for day-to-day client communications, and the internal process management within Corporate Culture. She has developed a passion for working on behaviour change campaign strategy, and managing full implementation for a variety of clients across both the public and private sector, including AstraZeneca, WRAP and Ricoh.

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Sandra Palmer

Consultant Director

Sandra Palmer

Consultant Director

Sandra loves changing perceptions, attitudes and behaviours, through well planned and delivered communications. She’s worked with clients of all sizes in Europe, the US, UAE and India, developing communications and engagement strategies on just about every topic in every sector. Sandra has also held director-level communications and marketing roles for FTSE 50 businesses, Government and the campaigning sector, so she understands the challenges, opportunities and importance of a compelling business case and measureable results.

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Caroline Leroi

Consultant Director

Caroline Leroi

Consultant Director

Caroline is a senior strategist, planner and insight specialist with deep experience of designing multi-platform programmes with a social purpose. She founded The Hive to help young people build creative, digital and scientific skills, and worked as an international communications strategist for a range of global media agencies including Mindshare. As Group Strategy Director at National Schools Partnership she designed and delivered multi-award-winning, education-led programmes for companies including M&S, Nike, Lloyds Banking Group and Morrisons.

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