How on earth
Our thinking

How on Earth do you make a podcast?

by Andrew Drummond

We’re in the process of cooking up a short series of bite-size ‘How on Earth’ podcasts. In the first few episodes, we’ll be discussing the topics explored in our recently-released Human Organisation Report. To request a copy of this report, email:

Here’s what we’re working with to craft something that (we hope), will turn out to be quite tasty…

Ingredients list:

One shared purpose – We want to bring added value to our clients and our company by engaging diverse voices in timely, relevant, and applicable conversations, and sharing them in an entertaining and fun format.

A heaped tablespoon of important messages – In the first few episodes we’ll be talking about:

  • What it means to be a human organisation
  • The importance of understanding people and catering to our social nature
  • The contextual background and why it’s timely to be talking about why work isn’t working
  • The value of distributing power, listening to diverse ideas, and enabling creative intelligence
  • The value of defining and living purpose, defining beliefs, and understanding context.

A pinch of guiding principles – We want value to dictate production, so we’ll only release podcasts when there’s something valuable to share. We’re aiming to make something very authentic and human, but also polished and professional – it’s a tone that I’m calling ‘rough around all the right edges’. We want to be guided by curiosity, exploration, conversation, and fun. In any form of communication, I personally like to make reference to Stephen Sondheim’s song-writing principles:

  • Content dictates form
  • Less is more
  • God is in the details
  • All is in the service of Clarity and Truth

A dozen or so human people – Our podcasts are being produced by me (Andrew), hosted by John Drummond (the mind behind the Human Organisation Report), and each episode will feature a special guest… plus we have a panel of actual real-life human people who’ll be sharing their thoughts and experiences across all episodes.

Cooked using the right kit – We’ve been juggling microphones, and we’re recording our Zoom conversations (did you know you can record separate tracks for each participant on a call?! It makes editing much easier!), ready to edit on Adobe Audition.

To be served on the finest distribution channels – The How on Earth podcast will be available to listen to on all your favourite platforms including Spotify, Apple Podcasts, Breaker, Castbox, Google Podcasts, Overcast, Pocket Casts, and RadioPublic.

Garnished with a title, description and thumbnail – In case you hadn’t already picked up on it, our podcast will be called ‘How on Earth’, and it’ll be served with a description and a beautiful little thumbnail (I’ve seen what our design team are making and I love what they’ve done! They’ve somehow managed to visually capture our show’s audio identity without yet hearing it!).

Consumed by a community of participation – We’re keen to open up the conversation and actively involve our audience. To us, thought leadership is less about telling you how it’s done, and more about exploring, alongside you, the ways of doing. We want to provide a platform that amplifies a diverse range of voices, where we can listen and learn from each other, and where we can have entertaining, interesting conversations.

Open to everyone

If you’d like to get involved, please do get in touch at and keep your ear to the ground for further announcements by joining our mailing list and following us on LinkedIn and Twitter.

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