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The impacts of COVID-19 on consumer behaviour

by Tim Parr

COVID-19 has likely changed forever how we behave as employees, consumers and citizens; it’s also shown us that business as usual doesn’t work.

Raising voices

To reflect these profound changes, and to begin to imagine the potential future, WWF has created its Market Voices project. This consists of a diverse series of collaborative conversations on how companies, communities and consumers can respond to changing global markets and deliver a just, green recovery from the COVID-19 pandemic.

Current Market Voices topics include the impacts of COVID-19 on nature tourism in Africa; on community enterprise in developing economies; and on local and global food security. Each is accompanied by a short, but powerful, launch film.

Radical transparency

The latest Market Voices conversation focuses on how we might engage with and shape post-pandemic consumer behaviour for wellbeing and prosperity, and how we can make some of the accidental changes in our individual and organisational behaviour more permanent, especially those that are beneficial for people and planet.

Participants in this strand include our Insight Director Belinda Miller, as well as other global thought leaders, such as Chris Coulter, CEO of GlobeScan, and Thomas Koulopoulos, founder of the Delphi Group. As Belinda explains in the launch film, consumers should exercise their increased power…

“If behaviours of corporates or governments are putting our basic wellbeing or planetary health into jeopardy”, she says, “let’s make sure we bring radical transparency to bear. We can act to call out those people and organisations. We can advocate for the lush, green living planet that we all want to live on.”

Check out the film: https://www.youtube.com/watch?v=zEdy_Ded1_4

Learn more

Explore all of the fascinating conversations at Market Voices: https://wwf.panda.org/discover/our_focus/markets/market_voices/

And if you’d like a chat about how your organisation can best respond to the pandemic, or anything else around healthy, sustainable outcomes, drop Belinda a line: Belinda.Miller@how-on-earth.co.uk

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